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Persuasion equation : the subtle science of getting your way
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Persuasion equation : the subtle science of getting your way/ Mark Rodgers. |
| 개인저자 | Rodgers, Mark,1965-. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Rodgers, Mark 1965- Persuasion equation 9780814434178 |
| ISBN | 9780814434185 0814434185 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Negotiation in business. Persuasion (Psychology) Success in business. Decision making. Decision making. Negotiation in business. Persuasion (Psychology) Success in business. SOCIAL SCIENCE / General |
| 언어 | 영어 |
| 바로가기 |  |
