LDR | 00600namu 2200181 k 4500 | |
---|---|---|
001 | 000000000568 | |
005 | 20010101000000 | |
008 | 991004s1981 us a 00100 eng | |
020 | ▼a 0256025339 | |
040 | ▼a 247004 | |
049 | ▼l M0058179 ▼l M0058180 ▼l M0058181 ▼l M0162118 ▼l M0162119 | |
090 | ▼a 326.16 ▼b M123b7 | |
100 | ▼a McCarthy, E. Jerome | |
245 | 01 | ▼a Basic marketing : ▼b a managerial approach / ▼d E. Jerome McCarthy ; ▼e with the assistance of Andrew A. Brogowicz |
250 | ▼a 7th ed. | |
260 | ▼a Homewood : ▼b Richard D. Irwin, ▼c 1981 | |
300 | ▼a xix, 762 p. : ▼b ill. ; ▼c 26 cm | |
700 | ▼a Brogowicz, Andrew A. |