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LDR00631nam ac200217 k 4500
001000000050439
00520140819005948
007ta
008960402s1994 ulka 001a kor
020 ▼a 89-300-3299-0
040 ▼a 247004
0490 ▼l M0093422
056 ▼a 308.2
090 ▼a 308.2 ▼b 나남신 ▼c V.299
10012 ▼a Petty, Richard E.
24510 ▼a 설득 이론과 광고/ ▼d 페티, 카시오포 공저; ▼e 오택섭 편역.
24619 ▼a Attitudes and persuation : Classic and contemporary approaches
2600 ▼a 서울: ▼b 나남, ▼c 1994.
300 ▼a 408 p.: ▼b 삽화; ▼c 23 cm.
440 0 ▼a 나남신서; ▼v v.299.
70012 ▼a 오택섭, ▼e 역/ ▼a Cacioppo, John T, ▼e 공저