| LDR | 00598nam ac200205 k 4500 | |
|---|---|---|
| 001 | 000000102134 | |
| 005 | 20140820102428 | |
| 007 | ta | |
| 008 | 000616s1995 ulk 001a eng | |
| 020 | ▼a 0231080492 | |
| 040 | ▼a 247004 | |
| 049 | ▼l M0181680 | |
| 056 | ▼a 070 | |
| 090 | ▼a 070 ▼b U56w | |
| 100 | ▼a Underwood, Doug. | |
| 245 | 01 | ▼a When MBAs rule the Newsroom : ▼b How the marketers and managers are reshaping today`s media / ▼d Doug Underwood. |
| 260 | ▼a New York: ▼b Columbia University, ▼c 1995. | |
| 300 | ▼a xxv, 259 p.; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical reference and index | |
| 950 | ▼b \18000 |