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020 ▼a 0130144118
040 ▼a 247004
041 ▼a eng
049 ▼l M0270525
056 ▼a 326.184
090 ▼a 326.184 ▼b B967m3
100 ▼a Burns, Alvin C.
245 ▼a Marketing research / ▼d Alvin C. Burns, Ronald F. Bush
250 ▼a 3rd ed.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c 2000
300 ▼a xxi, 699 p. : ▼b ill. ; ▼c 26 cm + ▼e 1 CD ROM
504 ▼a Includes bibliographical references and index
653 ▼a Marketing
700 ▼a Bush, Ronald F.
950 ▼b \126140