| LDR | | 00773namu 2200253 k 4500 |
| 001 | | 000000150378 |
| 005 | | 20040520113142 |
| 008 | | 040520s2002 us a 001a eng |
| 020 | |
▼a 0072895128 |
| 040 | |
▼a 247004 |
| 041 | |
▼a eng |
| 049 | |
▼l M0270446 |
| 056 | |
▼a 326.16 |
| 090 | |
▼a 326.16
▼b P393m2 |
| 100 | |
▼a Pelton, Lou E. |
| 245 | |
▼a Marketing channels -
▼c relationship management approach /
▼d Lou E. Pelton, David Strutton, James R. Lumpkin |
| 250 | |
▼a 2nd ed. |
| 260 | |
▼a Boston :
▼b McGraw-Hill/Irwin,
▼c 2002 |
| 300 | |
▼a xxvi, 514 p. :
▼b ill. ;
▼c 24 cm |
| 440 | |
▼a McGraw-Hill/Irwin series in marketing |
| 504 | |
▼a Includes bibliographical references and index |
| 653 | |
▼a Marketing |
| 700 | |
▼a Strutton, David/
▼a Lumpkin, James R. |
| 950 | |
▼b \154150 |