| LDR | | 00687namu 2200241 k 4500 |
| 001 | | 000000150401 |
| 005 | | 20040520144536 |
| 008 | | 040520s2002 us a 001a eng |
| 020 | |
▼a 0030321034 |
| 040 | |
▼a 247004 |
| 041 | |
▼a eng |
| 049 | |
▼l M0270449 |
| 056 | |
▼a 326.16 |
| 090 | |
▼a 326.16
▼b F383m2 |
| 100 | |
▼a Ferrell, O. C. |
| 245 | |
▼a Marketing strategy /
▼d O.C. Ferrell, Michael D. Hartline, George H. Lucas |
| 250 | |
▼a 2nd ed. |
| 260 | |
▼a Fort Worth :
▼b Dryden College,
▼c 2002 |
| 300 | |
▼a xxvi, 469 p. :
▼b ill. ;
▼c 26 cm |
| 504 | |
▼a Includes bibliographical references and index |
| 653 | |
▼a Marketing |
| 700 | |
▼a Hartline, Michael D./
▼a Lucas, George |
| 950 | |
▼b \100230 |