| LDR | | 00684namu 2200217 k 4500 |
| 001 | | 000000158253 |
| 005 | | 20041013161036 |
| 008 | | 041013s2004 us a 001a kor |
| 020 | |
▼a 1591392101 |
| 040 | |
▼a 247004 |
| 041 | |
▼a eng |
| 049 | |
▼l M0285770 |
| 056 | |
▼a 326.16 |
| 090 | |
▼a 326.16
▼b K96ma |
| 100 | |
▼a Kumar, Nirmalya |
| 245 | |
▼a Marketing as strategy :
▼b understanding the CEO's agenda for driving growth and innovation /
▼d Nirmalya Kumar |
| 260 | |
▼a Boston :
▼b Harvard Business School Press,
▼c 2004 |
| 300 | |
▼a xv, 270 p. :
▼b ill. ;
▼c 25 cm |
| 504 | |
▼a Includes bibliographical references and index |
| 653 | |
▼a Marketing/
▼a Strategic planning/
▼a 마케팅 |
| 950 | |
▼b \37790 |