| LDR | 00616namu 2200229 k 4500 | |
|---|---|---|
| 001 | 000000162388 | |
| 005 | 20050222151759 | |
| 008 | 050222s2000 us a 001a eng | |
| 020 | ▼a 003021114X | |
| 040 | ▼a 247004 | |
| 041 | ▼a eng | |
| 049 | ▼l M0293389 | |
| 056 | ▼a 326.14 | |
| 090 | ▼a 326.14 ▼b P228a2 | |
| 100 | ▼a Parente, Donald | |
| 245 | ▼a Advertising campaign strategy : ▼b a guide to marketing communicatiion plans / ▼d Donald Parente | |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Fort Worth : ▼b Dryden, ▼c 2000 | |
| 300 | ▼a xxi, 371 p. : ▼b ill. ; ▼c 24 cm | |
| 504 | ▼a includes index | |
| 653 | ▼a 광고캠페인 | |
| 950 | ▼b \84930 |