| LDR | | 00897namu 2200253 k 4500 |
| 001 | | 000000166847 |
| 005 | | 20050721112422 |
| 008 | | 050721s1998 us a 001a eng |
| 020 | |
▼a 076191000X |
| 040 | |
▼a 247004 |
| 049 | |
▼l M0301841 |
| 056 | |
▼a 326.184 |
| 090 | |
▼a 326.184
▼b B368m2 |
| 100 | |
▼a Bearden, William O. |
| 245 | |
▼a Handbook of marketing scales :
▼b multi-item measures for marketing and consumer behavior research /
▼d William O. Bearden, Richard G. Netemeyer |
| 250 | |
▼a 2nd ed. |
| 260 | |
▼a Thousand Oaks :
▼b Sage Publications,
▼c 1998 |
| 300 | |
▼a xiv, 537 p. ;
▼c 29 cm. |
| 440 | |
▼a Association for consumer research series |
| 500 | |
▼a Published in cooperation with the Association for Consumer Research |
| 504 | |
▼a Includes bibliographical references and indexes |
| 653 | |
▼a Marketing research/
▼a Consumer behavior |
| 700 | |
▼a Netemeyer, Richard G. |
| 950 | |
▼b \139150 |