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LDR00749namu 2200217 k 4500
001000000170562
00520051206101928
008051206s2005 us a 001a eng
020 ▼a 1591396190
040 ▼a 247004
049 ▼l M0311121
056 ▼a 325.1
090 ▼a 325.1 ▼b K49b
100 ▼a Kim, W. Chan
245 ▼a Blue ocean strategy : ▼b how to create uncontested market space and make the competition irrelevant / ▼d W. Chan Kim, Renee Mauborgne
260 ▼a Boston, Mass. : ▼b Harvard Business School Press, ▼c 2005
300 ▼a xv, 240 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index
653 ▼a New products/ ▼a Market segmentation/ ▼a 블루오션/ ▼a 미래전략/ ▼a 경영관리
700 ▼a Mauborgne, Renee
950 ▼b \29380