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LDR00705namu 2200229 k 4500
001000000171267
00520051227110652
008051227s2006 us a 001a eng
020 ▼a 0072961805
040 ▼a 247004
049 ▼l M0312481
056 ▼a 326.16
090 ▼a 326.16 ▼b J65g4
100 ▼a Johansson, Johny K.
245 ▼a Global marketing : ▼b foreign entry, local marketing and global management / ▼d Johny K. Johansson
250 ▼a 4th ed.
260 ▼a Boston : ▼b McGraw-Hill/Irwin, ▼c 2006
300 ▼a xvi, 647 p. : ▼b ill. ; ▼c 28 cm
440 ▼a The McGraw-Hill/Irwin series in marketing
504 ▼a Includes bibliographical references and index
653 ▼a 국제마케팅/ ▼a 수출
950 ▼b \151720