| LDR | | 00709namu 2200229 k 4500 |
| 001 | | 000000172957 |
| 005 | | 20060209112300 |
| 008 | | 060209s2005 us a 001a eng |
| 020 | |
▼a 0072863706 |
| 040 | |
▼a 247004 |
| 049 | |
▼l M0314183 |
| 056 | |
▼a 326.161 |
| 090 | |
▼a 326.161
▼b M345-5 |
| 245 | |
▼a Marketing management :
▼b a strategic, decision-making approach /
▼d John W. Mullins...[et al.] |
| 250 | |
▼a 5th ed. |
| 260 | |
▼a Boston :
▼b Mcgraw-Hill,
▼c 2005 |
| 300 | |
▼a xxiv, 520 p. :
▼b ill. ;
▼c 26 cm. |
| 440 | |
▼a McGraw-Hill/Irwin series in marketing |
| 504 | |
▼a Includes bibliographical references and index |
| 653 | |
▼a Marketing management/
▼a 마케팅관리 |
| 700 | |
▼a Mullins, John W. |
| 950 | |
▼b \56570 |