LDR | | 00709namu 2200229 k 4500 |
001 | | 000000172957 |
005 | | 20060209112300 |
008 | | 060209s2005 us a 001a eng |
020 | |
▼a 0072863706 |
040 | |
▼a 247004 |
049 | |
▼l M0314183 |
056 | |
▼a 326.161 |
090 | |
▼a 326.161
▼b M345-5 |
245 | |
▼a Marketing management :
▼b a strategic, decision-making approach /
▼d John W. Mullins...[et al.] |
250 | |
▼a 5th ed. |
260 | |
▼a Boston :
▼b Mcgraw-Hill,
▼c 2005 |
300 | |
▼a xxiv, 520 p. :
▼b ill. ;
▼c 26 cm. |
440 | |
▼a McGraw-Hill/Irwin series in marketing |
504 | |
▼a Includes bibliographical references and index |
653 | |
▼a Marketing management/
▼a 마케팅관리 |
700 | |
▼a Mullins, John W. |
950 | |
▼b \56570 |