| LDR | | 00724namu 2200241 k 4500 |
| 001 | | 000000172960 |
| 005 | | 20060209112407 |
| 008 | | 060209s2002 us a 001a eng |
| 020 | |
▼a 0071123288 |
| 040 | |
▼a 247004 |
| 049 | |
▼l M0314182 |
| 056 | |
▼a 326.161 |
| 090 | |
▼a 326.161
▼b D659m |
| 100 | |
▼a Dolan, Robert J. |
| 245 | |
▼a Marketing management :
▼b text and cases /
▼d Robert J. Dolan |
| 260 | |
▼a Boston :
▼b McGraw-Hill,
▼c 2002 |
| 300 | |
▼a ix, 498 p. :
▼b ill. ;
▼c 26 cm. |
| 440 | |
▼a McGraw-Hill/Irwin series in marketing |
| 500 | |
▼g Marketing management cases |
| 504 | |
▼a Includes bibliographical references |
| 653 | |
▼a Marketing management/
▼a 마케팅관리 |
| 740 | |
▼a Marketing management cases |
| 950 | |
▼b \46640 |