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LDR00749namu 2200229 k 4500
001000000176864
00520060725111747
008060725s2005 us a 001a eng
020 ▼a 0470863676
040 ▼a 247004
049 ▼l M0321180
056 ▼a 413.8
090 ▼a 413.8 ▼b R833b
100 ▼a Rossi, Peter E.
245 ▼a Bayesian statistics and marketing / ▼d Peter Rossi, Greg M. Allenby, Robert McCulloch
260 ▼a oboken, NJ : ▼b John Wiley & Sons, ▼c 2005
300 ▼a x, 348 p. : ▼b ill. ; ▼c 25 cm.
440 ▼a Wiley series in probability and statistics
504 ▼a Includes bibliographical references and index
653 ▼a Marketing/ ▼a Bayesian statistics/ ▼a statistics
700 ▼a Allenby, Greg M./ ▼a McCulloch, Robert E.
950 ▼b \76960