| LDR | 00641namu 2200217 k 4500 | |
|---|---|---|
| 001 | 000000180751 | |
| 005 | 20061218162406 | |
| 008 | 061218s2000 us a 001a eng | |
| 020 | ▼a 0030211093 | |
| 040 | ▼a 247004 | |
| 049 | ▼l M0334257 | |
| 056 | ▼a 326.16 | |
| 090 | ▼a 326.16 ▼b M345 | |
| 245 | ▼a Marketing : ▼b best practices / ▼d Michael R. Czinkota...[et al.] | |
| 260 | ▼a Fort Worth : ▼b The Dryden Press, ▼c 2000 | |
| 300 | ▼a xxvii, 657 p. : ▼b ill. ; ▼c 29 cm. | |
| 440 | ▼a The Dryden Press series in marketing | |
| 504 | ▼a Includes bibliographical references and index | |
| 653 | ▼a Marketing | |
| 700 | ▼a Czinkota, Michael R. | |
| 950 | ▼b \108720 |