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008091222s2009 nyu 000 eng
020 ▼a 9780316076326
040 ▼a 247004
041 ▼a eng
049 ▼l M0412209
056 ▼a 844
090 ▼a 844 ▼b G543w
1001 ▼a Gladwell, Malcolm
24510 ▼a What the dog saw and other adventure stories / ▼d Malcolm Gladwell
260 ▼a New York : ▼b Little, Brown and Company, ▼c 2009
300 ▼a xv, 410 p. ; ▼c 21 cm.
500 ▼a Previously published in the New Yorker.
5050 ▼a Pt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence refo
950 ▼b \33350