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LDR00639namu 2200205 k 4500
001000000232247
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008101015s2002 njua b 001 0 eng
020 ▼a 0133768562
040 ▼a 247004
041 ▼a eng
049 ▼l M0436585
056 ▼a 326.184
090 ▼a 326.184 ▼b M249b
1001 ▼a Malhotra, Naresh K.
24510 ▼a Basic marketing research : ▼b applications to contemporary issues / ▼d Naresh K. Malhotra
260 ▼a Upper Saddle River, NJ : ▼b Prentice Hall, ▼c 2002
300 ▼a xxxiii, 685 p. : ▼b ill. ; ▼c 26 cm. + ▼e CD-ROM 1 sheet
504 ▼a Includes bibliographical references and indexes
950 ▼b \177860