| LDR | | 00000nam u2200205 a 4500 |
| 001 | | 000000379797 |
| 005 | | 20171121094843 |
| 008 | | 171120s2011 pau 000 0 eng d |
| 020 | |
▼a 9780749461812:
▼c \33391.255 |
| 040 | |
▼a 247004
▼c 247004
▼d 247004 |
| 056 | |
▼a 593.2
▼2 6 |
| 090 | |
▼a 593.2
▼b T926b |
| 100 | 1 |
▼a Tungate, Mark,
▼d 1967-. |
| 245 | 10 |
▼a Branded beauty :
▼b how marketing changed the way we look/
▼c Mark Tungate. |
| 250 | |
▼a 1st ed. |
| 260 | |
▼a Philadelphia, PA:
▼b Kogan Page,
▼c c2011. |
| 300 | |
▼a viii, 277 p.;
▼c 24 cm. |
| 504 | |
▼a Includes bibliographical references (p. [257]-258) and index. |
| 505 | 0 |
▼a Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty. |
| 650 | 0 |
▼a Cosmetics industry. |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Advertising
▼x Cosmetics. |
| 990 | |
▼a ***1808702 |