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019 ▼a 902943011
020 ▼a 9781402282959 ▼q (electronic bk.)
020 ▼a 1402282958 ▼q (electronic bk.)
020 ▼a 9781402282942 ▼q (electronic bk.)
020 ▼a 140228294X ▼q (electronic bk.)
0291 ▼a DEBSZ ▼b 397443307
035 ▼a (OCoLC)821180745 ▼z (OCoLC)902943011
037 ▼a 54B24CFB-B603-45E3-B1A3-4CB00952AE01 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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072 7 ▼a BUS ▼x 012000 ▼2 bisacsh
072 7 ▼a BUS ▼x 107000 ▼2 bisacsh
08204 ▼a 650.1 ▼a 658.8/27
1001 ▼a Houle, David.
24510 ▼a Entering the shift age. ▼p Brands and marketing/ ▼c David Houle.
24614 ▼a Entering the shift age. ▼n Part 4, chapter 21, ▼p Brands and marketing
24630 ▼a Brands and marketing
260 ▼a Naperville: ▼b Sourcebooks, ▼c 2012.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
520 ▼a We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Brand name products.
650 0 ▼a Branding (Marketing)
650 0 ▼a Forecasting.
650 7 ▼a BUSINESS & ECONOMICS ▼x Careers ▼x General. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Personal Success. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Forecasting. ▼2 bisacsh
650 7 ▼a Brand name products. ▼2 fast ▼0 (OCoLC)fst00837883
650 7 ▼a Branding (Marketing) ▼2 fast ▼0 (OCoLC)fst01743755
650 7 ▼a Forecasting. ▼2 fast ▼0 (OCoLC)fst00931721
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Houle, David. ▼t Brands and Marketing (Entering the Shift Age, eBook 9). ▼d Naperville : Sourcebooks, ?012 ▼z 9781402282942
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=521403
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1083792
938 ▼a EBSCOhost ▼b EBSC ▼n 521403
938 ▼a YBP Library Services ▼b YANK ▼n 9939764
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