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| 008 | | 150106s2015 nyua ob 001 0 eng d |
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▼a 897069568 |
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▼a 9780814434444 |
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▼a 658.8/12
▼2 23 |
| 100 | 1 |
▼a Fleming, Noah. |
| 245 | 10 |
▼a Evergreen :
▼b cultivate the enduring customer loyalty that keeps your business thriving/
▼c Noah Fleming. |
| 246 | 30 |
▼a Cultivate the enduring customer loyalty that keeps your business thriving |
| 264 | 1 |
▼a New York :
▼b American Management Association,
▼c [2015] |
| 264 | 4 |
▼c ?015 |
| 300 | |
▼a 1 online resource (1 volume):
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction: Seeing the Forest for the Trees; Why I Wrote This Book; Who This Book Is For; Why You Should Read This Book; PART ONE: Establishing Roots; 1 Debunking the Myth: New Customers Will Not Save Your Business; The Allure of New Business Can Be Fatal; We're All Addicted to Sex-and What That Means for Your Business; The Latest Boardroom Buzzword: Customer-Centricity; The True Value of a Customer; Introducing the Evergreen Marketing Equilibrium; 2 Surveying the Landscape: The Essential Components of an Evergreen Organization. |
| 505 | 8 |
▼a Introducing the Three CsOrchestrating the Three Cs, So They Play in Harmony; 3 Examining the Principle of Character: The Botany of Your Company; The Power of Telling a Good Story; Building the Character of Your Organization; Distinguishing Between Character and Caricature; Articulating the ""Real You""; Creating Your Corporate Character; 4 Examining the Principle of Community: Creating a Forest from a Single Seed; Why Should You Build a Community?; The Difference Between a Tribe and a Community; The CrossFit Community; Building Your Customer Community. |
| 505 | 8 |
▼a 5 Examining the Principle of Content: The Beauty of Having a Multitude of BranchesWhat, Exactly, Is ""Content""?; Why Is Content So Important?; Evaluating the New Customer Experience; Knowing What Business You're In; Keeping Focused on Why You Do What You Do; Knowing When More Content Is Better-and When It's Not; The Evergreen Diagnostic; Going Beyond ""the Transaction""; PART TWO: Fostering Growth; 6 Becoming Intimately Familiar with Your Customers: Getting Your Hands in the Soil; Why Customer Lifetime Value Is Broken-and How to Fix It; Creating Your Ideal Customer Archetypes. |
| 505 | 8 |
▼a Communicating with Your ArchetypesCapitalizing on the Natural Synergy of Thoughtful Marketing; 7 Getting Loyalty Programs Right: Building a Tree House and Letting Your Customers Climb to Reach It; Where Loyalty Lost Its Way; Developing (or Refining) Your Loyalty Program; Designing Your Customer Loyalty Action Plan; 8 Articulating a New Approach to Customer Service: Tending to Your Garden (and Pulling Those Weeds!); Giving Yourself Permission to Fire Bad Customers; Determining Which Customers You Should (and Shouldn't) Fire; A Commonsense Approach to Customer Service. |
| 505 | 8 |
▼a Scrutinizing Your Company's Weak SpotsWhy Authenticity Is Important; 9 Gathering Customer Intelligence: Examining the Botany of Individual Leaves; Recognizing When Customers Leave Money on the Table; Choosing Your Data Collection Tools; Getting Your Customers' Information; Tracking (and Changing) Your Customers' Behavior; 10 Bringing Back Lost Customers: Bringing Wilted Leaves Back to Life; Identifying When the Customer Relationship Is Over; Figuring Out Why Customers Leave in the First Place; Solving Your Customer Attrition Problems; Establishing Constant Contact. |
| 520 | |
▼a All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Customer relations. |
| 650 | 0 |
▼a Customer loyalty. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Customer loyalty.
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▼0 (OCoLC)fst00885531 |
| 650 | 7 |
▼a Customer relations.
▼2 fast
▼0 (OCoLC)fst00885533 |
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▼a Electronic books. |
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▼i Print version :
▼a Fleming, Noah.
▼t Evergreen.
▼d New York : American Management Association, [2015]
▼z 9780814434437
▼w (DLC) 2014016981
▼w (OCoLC)879469075 |
| 856 | 40 |
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