| LDR | | 02366cam 2200589Ii 4500 |
| 001 | | 000000387309 |
| 005 | | 20180411153124 |
| 006 | | m o d |
| 007 | | cr cnu|||unuuu |
| 008 | | 150330s2015 enk o 000 0 eng d |
| 019 | |
▼a 958109231 |
| 020 | |
▼a 9781317477563
▼q electronic bk. |
| 020 | |
▼a 1317477561
▼q electronic bk. |
| 020 | |
▼z 9780765613158 |
| 020 | |
▼a 9781315706672 |
| 020 | |
▼a 1315706679 |
| 035 | |
▼a (OCoLC)905853974
▼z (OCoLC)958109231 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d N$T
▼d E7B
▼d OCLCF
▼d TYFRS
▼d 247004 |
| 050 | 4 |
▼a HF6146.I58 |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.14/4
▼2 22 |
| 245 | 00 |
▼a Advertising, promotion, and new media/
▼c edited by Marla R. Stafford, Ronald J. Faber. |
| 260 | |
▼a London:
▼b Routledge,
▼c 2015. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Pt. I. Defining, understanding, and measuring new media advertising -- pt. II. Important elements of Internet advertising -- pt. III. Banners, pop-ups, and online sponsorship -- pt. IV. Other new media ad forms -- pt. V. Conclusion. |
| 588 | 0 |
▼a Vendor-supplied metadata. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 0 |
▼a Advertising. |
| 650 | 0 |
▼a Interactive multimedia. |
| 650 | 0 |
▼a Interactive marketing. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion
▼2 bisacsh |
| 650 | 7 |
▼a Advertising.
▼2 fast
▼0 (OCoLC)fst00797511 |
| 650 | 7 |
▼a Interactive marketing.
▼2 fast
▼0 (OCoLC)fst00975994 |
| 650 | 7 |
▼a Interactive multimedia.
▼2 fast
▼0 (OCoLC)fst00975995 |
| 650 | 7 |
▼a Internet advertising.
▼2 fast
▼0 (OCoLC)fst00977220 |
| 655 | 4 |
▼a Electronic books. |
| 655 | 7 |
▼a Electronic books.
▼2 lcsh |
| 700 | 1 |
▼a Stafford, Marla R.,
▼d 1960-, |
| 700 | 1 |
▼a Faber, Ronald J.,
▼d 1948-, |
| 776 | 1 |
▼z 0765613158 (cloth : alk. paper)
▼z 0765613166 (pbk. : alk. paper)
▼z 9780765613165 (pbk.)
▼z 9780765613158 (hardback) |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=971565 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 971565 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr11038182 |
| 938 | |
▼a Taylor & Francis
▼b TAFR
▼n 9781315706672 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b KRDHU |