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▼a 1008953379 |
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▼a 9780814434185
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▼a 0814434185
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▼z 9780814434178 |
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▼2 bisacsh |
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▼a 303.3/42
▼2 23 |
| 100 | 1 |
▼a Rodgers, Mark,
▼d 1965-. |
| 245 | 10 |
▼a Persuasion equation :
▼b the subtle science of getting your way/
▼c Mark Rodgers. |
| 264 | 1 |
▼a New York :
▼b American Management Association,
▼c 2015. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
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▼a computer
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| 338 | |
▼a online resource
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| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. --
▼c Edited summary from book. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Negotiation in business. |
| 650 | 0 |
▼a Persuasion (Psychology) |
| 650 | 0 |
▼a Success in business. |
| 650 | 0 |
▼a Decision making. |
| 650 | 7 |
▼a Decision making.
▼2 fast
▼0 (OCoLC)fst00889035 |
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▼a Negotiation in business.
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▼a Persuasion (Psychology)
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▼a Success in business.
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▼a SOCIAL SCIENCE / General
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▼a Electronic books. |
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▼i Print version:
▼a Rodgers, Mark 1965-
▼t Persuasion equation
▼z 9780814434178
▼w (DLC) 2014042351
▼w (OCoLC)898334253 |
| 856 | 40 |
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