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1001 ▼a Rodgers, Mark, ▼d 1965-.
24510 ▼a Persuasion equation : ▼b the subtle science of getting your way/ ▼c Mark Rodgers.
264 1 ▼a New York : ▼b American Management Association, ▼c 2015.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- ▼c Edited summary from book.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Negotiation in business.
650 0 ▼a Persuasion (Psychology)
650 0 ▼a Success in business.
650 0 ▼a Decision making.
650 7 ▼a Decision making. ▼2 fast ▼0 (OCoLC)fst00889035
650 7 ▼a Negotiation in business. ▼2 fast ▼0 (OCoLC)fst01035573
650 7 ▼a Persuasion (Psychology) ▼2 fast ▼0 (OCoLC)fst01058890
650 7 ▼a Success in business. ▼2 fast ▼0 (OCoLC)fst01137062
650 7 ▼a SOCIAL SCIENCE / General ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Rodgers, Mark 1965- ▼t Persuasion equation ▼z 9780814434178 ▼w (DLC) 2014042351 ▼w (OCoLC)898334253
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