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▼a Simmons, Annette. |
| 245 | 10 |
▼a Whoever tells the best story wins :
▼b how to use your own stories to communicate with power and impact/
▼c Annette Simmons. |
| 250 | |
▼a Second edition. |
| 264 | 1 |
▼a New York :
▼b American Management Association,
▼c [2015] |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
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▼a computer
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▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Part One: Thinking in Story; 1. Story Thinking; 2. Story Is Experience Reconstituted; 3. Learning to Tell Stories; 4. It's All Storytelling; Part Two: Finding Stories to Tell; 5. Who-I-Am Stories; 6. Why-I-Am-Here Stories; 7. Teaching Stories; 8. Vision Stories; 9. Value-in-Action Stories; 10. I-Know-What-You-Are-Thinking Stories; Part Three: Perfecting the Craft; 11. Sensory Details Make Stories Experiential; 12. The Gift of Brevity; 13. Storytelling by Committee; 14. Point of View; 15. Story Listening; 16. Borrowing Genius. |
| 505 | 8 |
▼a Appendix: Teaching StorytellingBibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About the Author; Free Sample Chapter from Training That Delivers Results. |
| 520 | |
▼a Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. --
▼c Edited summary from book. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
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| 650 | 0 |
▼a Business communication. |
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▼a Storytelling. |
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▼a Simmons, Annette.
▼t Whoever tells the best story wins.
▼b Second edition
▼z 9780814449134
▼w (DLC) 2014046423
▼w (OCoLC)897946440 |
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