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▼a Williams, E. Freya,
▼e author. |
| 245 | 10 |
▼a Green giants :
▼b how smart companies turn sustainability into billion-dollar businesses/
▼c E. Freya Williams. |
| 264 | 1 |
▼a New York :
▼b AMACOM - American Management Association,
▼c [2015] |
| 264 | 4 |
▼c ?015 |
| 300 | |
▼a 1 online resource. |
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▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction: billion with a "B" -- The iconoclastic leader -- Disruptive innovation -- A higher purpose -- Built in, not bolted on -- Mainstream appeal -- A new behavioral contract -- Index. |
| 520 | |
▼a This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. --
▼c Edited summary from book. |
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▼a Leadership. |
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▼a BUSINESS & ECONOMICS / Organizational Behavior
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▼b First Edition
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▼w (DLC) 2015003047
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