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| 005 | | 20180411153436 |
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| 008 | | 150709s2015 nyua ob 001 0 eng d |
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▼a 914301401
▼a 960086525 |
| 020 | |
▼a 9780814436592
▼q electronic bk. |
| 020 | |
▼a 0814436595
▼q electronic bk. |
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▼z 9780814436585 |
| 020 | |
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▼a DEBSZ
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| 035 | |
▼a (OCoLC)913534039
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▼z (OCoLC)914301401
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| 037 | |
▼a 62272964-F2E5-4073-A9A4-410187A7CC0E
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
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▼b eng
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▼d OCLCQ
▼d MERUC
▼d 247004 |
| 050 | 4 |
▼a HF5415.332.Y66
▼b F763 2015 |
| 072 | 7 |
▼a BUS
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▼a 658.8
▼2 23 |
| 100 | 1 |
▼a Fromm, Jeff. |
| 245 | 10 |
▼a Millennials with kids :
▼b marketing to this powerful and surprisingly different generation of parents/
▼c Jeff Fromm and Marissa Vidler. |
| 264 | 1 |
▼a New York, NY :
▼b AMACOM American Management Association,
▼c 2015. |
| 300 | |
▼a 1 online resource (xiv, 248 pages):
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. |
| 520 | |
▼a While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. --
▼c Edited summary from book. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Young adult consumers
▼x Attitudes. |
| 650 | 0 |
▼a Target marketing. |
| 650 | 0 |
▼a Parents. |
| 650 | 0 |
▼a Generation Y. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
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| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
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| 650 | 7 |
▼a Generation Y.
▼2 fast
▼0 (OCoLC)fst01737863 |
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▼a Parents.
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▼a Target marketing.
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▼a Young adult consumers
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▼a Jeunes adultes consommateurs
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▼a Cibles (marketing)
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▼a G?n?ration Internet.
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▼a Parents.
▼2 ram |
| 655 | 4 |
▼a Electronic books. |
| 655 | 7 |
▼a Electronic books.
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▼a Electronic books. |
| 700 | 1 |
▼a Vidler, Marissa, |
| 776 | 08 |
▼i Print version:
▼a Fromm, Jeff.
▼t Millennials with kids
▼z 9780814436585
▼w (DLC) 2015009454
▼w (OCoLC)898909990 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932303 |
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▼a Coutts Information Services
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▼a ProQuest MyiLibrary Digital eBook Collection
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