| LDR | | 03869cam 2200649Ii 4500 |
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| 005 | | 20180411153601 |
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| 008 | | 150828s2015 mdua ob 001 0 eng d |
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▼a 9781442254220
▼q electronic bk. |
| 020 | |
▼a 144225422X
▼q electronic bk. |
| 020 | |
▼z 9781442254206 |
| 020 | |
▼z 1442254203 |
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▼z 9781442254213 |
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▼z 1442254211 |
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▼a (OCoLC)919317240 |
| 037 | |
▼a 1B4BF634-D433-42F1-819D-C428678B756B
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
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| 043 | |
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▼2 bisacsh |
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▼a 021.7
▼2 23 |
| 245 | 00 |
▼a Creative library marketing and publicity :
▼b best practices/
▼c edited by Robert J. Lackie and M. Sandra Wood. |
| 264 | 1 |
▼a Lanham :
▼b Rowman & Littlefield,
▼c [2015] |
| 264 | 4 |
▼c ?015 |
| 300 | |
▼a 1 online resource:
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 0 |
▼a Best practices in library services |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Libraries
▼x Marketing. |
| 650 | 0 |
▼a Libraries
▼x Public relations. |
| 650 | 0 |
▼a Libraries
▼z United States
▼v Case studies. |
| 650 | 7 |
▼a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
▼2 bisacsh |
| 650 | 7 |
▼a Libraries.
▼2 fast
▼0 (OCoLC)fst00997341 |
| 650 | 7 |
▼a Libraries
▼x Marketing.
▼2 fast
▼0 (OCoLC)fst00997415 |
| 650 | 7 |
▼a Libraries
▼x Public relations.
▼2 fast
▼0 (OCoLC)fst00997423 |
| 651 | 7 |
▼a United States.
▼2 fast
▼0 (OCoLC)fst01204155 |
| 655 | 4 |
▼a Electronic books. |
| 655 | 7 |
▼a Case studies.
▼2 fast
▼0 (OCoLC)fst01423765 |
| 700 | 1 |
▼a Lackie, Robert J.,
▼d 1966-
▼e editor, |
| 700 | 1 |
▼a Wood, M. Sandra,
▼e editor, |
| 776 | 08 |
▼i Print version:
▼t Creative library marketing and publicity
▼z 9781442254206
▼w (DLC) 2015015115
▼w (OCoLC)908071239 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1057149 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1057149 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 12590301 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis32457052 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 32457052 |
| 938 | |
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