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019 ▼a 958956248 ▼a 960833370
020 ▼a 9780814437827 ▼q (electronic bk.)
020 ▼a 0814437826 ▼q (electronic bk.)
020 ▼z 9780814437810
020 ▼z 0814437818
0291 ▼a NLGGC ▼b 408123982
035 ▼a (OCoLC)958280300 ▼z (OCoLC)958956248 ▼z (OCoLC)960833370
037 ▼a F811F349-66A0-48E6-AC4C-516ECAE3AC41 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
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08204 ▼a 658.8/12 ▼2 23
1001 ▼a Webb, Nicholas J., ▼d 1958- ▼e author.
24510 ▼a What customers crave : ▼b how to create relevant and memorable experiences at every touchpoint/ ▼c Nicholas Webb.
264 1 ▼a New York, NY : ▼b AMACOM, ▼c [2017]
264 4 ▼c ?017
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave.
520 ▼a Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top. -- ▼c Edited summary from book.
5880 ▼a Online resource; title from PDF title page (EBSCO, viewed September 12, 2016).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Customer services.
650 0 ▼a Customer relations.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Customer relations. ▼2 fast ▼0 (OCoLC)fst00885533
650 7 ▼a Customer services. ▼2 fast ▼0 (OCoLC)fst00885545
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Webb, Nicholas J., 1958- ▼t What customers crave. ▼d New York, NY : AMACOM, [2017] ▼z 9780814437810 ▼z 0814437818 ▼w (DLC) 2016023108 ▼w (OCoLC)945483321
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1250304
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis35836826
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938 ▼a EBSCOhost ▼b EBSC ▼n 1250304
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis35836826
938 ▼a YBP Library Services ▼b YANK ▼n 13162525
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