| LDR | | 03336cam 2200613Mi 4500 |
| 001 | | 000000390604 |
| 005 | | 20180411160051 |
| 006 | | m o d |
| 007 | | cr |n|---||||| |
| 008 | | 161112s2016 xx o 000 0 eng d |
| 019 | |
▼a 962063595
▼a 962127049 |
| 020 | |
▼a 9781442257054
▼q (electronic bk.) |
| 020 | |
▼a 1442257059
▼q (electronic bk.) |
| 020 | |
▼z 1442257040 |
| 020 | |
▼z 9781442257047 |
| 035 | |
▼a (OCoLC)962157211
▼z (OCoLC)962063595
▼z (OCoLC)962127049 |
| 037 | |
▼a C3ABE792-B295-41EA-9252-146A6BF7D47A
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a EBLCP
▼b eng
▼e pn
▼c EBLCP
▼d OCLCQ
▼d YDX
▼d N$T
▼d OCLCF
▼d TEFOD
▼d 247004 |
| 050 | 4 |
▼a HF5415.1255 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/27
▼2 23 |
| 100 | 1 |
▼a Rosen, William. |
| 245 | 14 |
▼a The Activation Imperative :
▼b How to Build Brands and Business by Inspiring Action. |
| 260 | |
▼a Blue Ridge Summit:
▼b Rowman & Littlefield Publishers,
▼c 2016. |
| 300 | |
▼a 1 online resource (223 pages). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 505 | 0 |
▼a Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. |
| 520 | |
▼a In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Product management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
| 650 | 7 |
▼a Branding (Marketing)
▼2 fast
▼0 (OCoLC)fst01743755 |
| 650 | 7 |
▼a Product management.
▼2 fast
▼0 (OCoLC)fst01078225 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Minsky, Laurence, |
| 700 | 1 |
▼a Sutherland, Rory, |
| 776 | 08 |
▼i Print version:
▼a Rosen, William.
▼t Activation Imperative : How to Build Brands and Business by Inspiring Action.
▼d Blue Ridge Summit : Rowman & Littlefield Publishers, ?016
▼z 9781442257047 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1408951 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4731332 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1408951 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13247029 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b KRDHU |