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▼a (OCoLC)966436621
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▼a 658.8/72
▼2 23 |
| 100 | 1 |
▼a Rowles, Daniel,
▼e author. |
| 245 | 10 |
▼a Mobile marketing :
▼b how mobile technology is revolutionizing marketing, communications and advertising/
▼c Daniel Rowles. |
| 250 | |
▼a Second edition. |
| 264 | 1 |
▼a London, United Kingdom ;
▼a New York, NY :
▼b Kogan Page,
▼c 2017. |
| 264 | 4 |
▼c ?017 |
| 300 | |
▼a 1 online resource (xvi, 256 pages):
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 336 | |
▼a still image
▼b sti
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 490 | 0 |
▼a Business professional collection |
| 500 | |
▼a First edition published in 2014. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions. |
| 520 | |
▼a How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. |
| 588 | 0 |
▼a Online resource; title from digital title page (viewed on May 02, 2017). |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 0 |
▼a Mobile commerce. |
| 650 | 0 |
▼a Mobile communication systems. |
| 650 | 0 |
▼a Telemarketing. |
| 650 | 7 |
▼a Internet advertising.
▼2 fast
▼0 (OCoLC)fst00977220 |
| 650 | 7 |
▼a Internet marketing.
▼2 fast
▼0 (OCoLC)fst00977272 |
| 650 | 7 |
▼a Mobile commerce.
▼2 fast
▼0 (OCoLC)fst01024206 |
| 650 | 7 |
▼a Mobile communication systems.
▼2 fast
▼0 (OCoLC)fst01024207 |
| 650 | 7 |
▼a Telemarketing.
▼2 fast
▼0 (OCoLC)fst01146200 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Rowles, Daniel.
▼t Mobile marketing.
▼b Second edition.
▼d London ; New York : Kogan Page, 2017
▼z 9780749479794
▼w (DLC) 2016043263
▼w (OCoLC)966410413 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
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▼a EBL - Ebook Library
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▼a YBP Library Services
▼b YANK
▼n 13410841 |
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▼a EBSCOhost
▼b EBSC
▼n 1507869 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b KRDHU |