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| 001 | | 000000391356 |
| 005 | | 20180411160808 |
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| 008 | | 170125t20172017enka ob 001 0 eng |
| 010 | |
▼a 2017003807 |
| 019 | |
▼a 975005315 |
| 020 | |
▼a 9780749478582
▼q (electronic bk.) |
| 020 | |
▼a 0749478586
▼q (electronic bk.) |
| 020 | |
▼z 9780749478575
▼q (paperback) |
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▼a (OCoLC)970396795
▼z (OCoLC)975005315 |
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▼a B8D1E900-8475-4760-9FAC-CC7EC97D4E69
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
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▼a 658.8/27
▼2 23 |
| 100 | 1 |
▼a Minsky, Laurence,
▼e author. |
| 245 | 10 |
▼a Audio branding :
▼b using sound to build your brand/
▼c Laurence Minsky, Colleen Fahey. |
| 264 | 1 |
▼a London ;
▼a New York, NY :
▼b Kogan Page Limited,
▼c [2017] |
| 264 | 4 |
▼c ?017 |
| 300 | |
▼a 1 online resource (xviii, 214 pages). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. |
| 506 | |
▼a Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk.
▼5 StEdNL |
| 520 | |
▼a Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
| 588 | 0 |
▼a Online resource; title from digital title page (viewed on March 27, 2017). |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Music in advertising. |
| 650 | 0 |
▼a Advertising
▼x Brand name products. |
| 650 | 0 |
▼a Advertising
▼x Psychological aspects. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Advertising
▼x Brand name products.
▼2 fast
▼0 (OCoLC)fst00797554 |
| 650 | 7 |
▼a Advertising
▼x Psychological aspects.
▼2 fast
▼0 (OCoLC)fst00797734 |
| 650 | 7 |
▼a Branding (Marketing)
▼2 fast
▼0 (OCoLC)fst01743755 |
| 650 | 7 |
▼a Music in advertising.
▼2 fast
▼0 (OCoLC)fst01030542 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Fahey, Colleen,
▼e author, |
| 776 | 08 |
▼i Print version:
▼a Minsky, Laurence.
▼t Audio branding.
▼b 1st Edition.
▼d New York : Kogan Page Ltd, [2017]
▼z 9780749478575
▼w (DLC) 2016058930 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493 |
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