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010 ▼a 2017008468
019 ▼a 1021755210 ▼a 1022782119 ▼a 1023830686
020 ▼a 9780749478667 ▼q (electronic bk.)
020 ▼a 0749478667 ▼q (electronic bk.)
020 ▼z 9780749478650 ▼q (pbk.)
020 ▼z 9780749470111
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072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08200 ▼a 658.4/5 ▼2 23
1001 ▼a Cowan, David, ▼d 1961- ▼e author.
24510 ▼a Strategic internal communication : ▼b how to build employee engagement and performance/ ▼c David Cowan.
250 ▼a Second edition.
264 1 ▼a New York : ▼b Kogan Page Ltd, ▼c [2017]
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
4900 ▼a Business professional collection
500 ▼a Revised edition of the author's Strategic internal communication, 2014.
500 ▼a Includes index.
504 ▼a Includes bibliographical references.
5050 ▼a Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
520 ▼a Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization.
5880 ▼a Print version record and CIP data provided by publisher; resource not viewed.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Communication in organizations.
650 0 ▼a Communication in management.
650 0 ▼a Communication in personnel management.
650 7 ▼a Communication in management. ▼2 fast ▼0 (OCoLC)fst00870174
650 7 ▼a Communication in organizations. ▼2 fast ▼0 (OCoLC)fst00870217
650 7 ▼a Communication in personnel management. ▼2 fast ▼0 (OCoLC)fst00870235
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Cowan, David, 1961- ▼t Strategic internal communication. ▼b Second Edition. ▼d New York : Kogan Page Ltd, [2017] ▼z 9780749478650 ▼w (DLC) 2017004276
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1526370
938 ▼a YBP Library Services ▼b YANK ▼n 14530126
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis37116152
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4865262
938 ▼a EBSCOhost ▼b EBSC ▼n 1526370
990 ▼a ***1012033
994 ▼a 92 ▼b KRDHU