| LDR | | 03152cam 2200553Ii 4500 |
| 001 | | 000000391818 |
| 005 | | 20180411161214 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 170307s2017 enk ob 001 0 eng |
| 010 | |
▼a 2017011049 |
| 019 | |
▼a 982005053 |
| 020 | |
▼a 9780749479602
▼q (electronic bk.) |
| 020 | |
▼a 0749479604
▼q (electronic bk.) |
| 020 | |
▼z 9780749479596
▼q (paperback) |
| 035 | |
▼a (OCoLC)974912868
▼z (OCoLC)982005053 |
| 037 | |
▼a EpubKoganPage6152
▼b Ingram Content Group |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d OCLCO
▼d N$T
▼d YDX
▼d IDEBK
▼d OCLCF
▼d YDX
▼d OCLCO
▼d NLE
▼d EBLCP
▼d OCLCQ
▼d UAB
▼d K6U
▼d COO
▼d N$T
▼d 247004 |
| 050 | 14 |
▼a HM1221
▼b .L45 2017 |
| 072 | 7 |
▼a PSY
▼x 031000
▼2 bisacsh |
| 082 | 00 |
▼a 302.23/1
▼2 23 |
| 100 | 1 |
▼a Leigh, Rich,
▼e author. |
| 245 | 10 |
▼a Myths of PR :
▼b all publicity is good publicity and other popular misconceptions/
▼c Rich Leigh. |
| 246 | 3 |
▼a Myths of public relations |
| 264 | 1 |
▼a London :
▼b Kogan Page Limited,
▼c [2017] |
| 264 | 4 |
▼c ?017 |
| 300 | |
▼a 1 online resource (x, 214 pages). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index. |
| 520 | |
▼a Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --
▼c Edited summary from book. |
| 588 | 0 |
▼a Online resource; title from PDF title page (EBSCO, viewed November 15, 2017) |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Public relations. |
| 650 | 0 |
▼a Social media. |
| 650 | 7 |
▼a PSYCHOLOGY / Social Psychology.
▼2 bisacsh |
| 650 | 7 |
▼a Public relations.
▼2 fast
▼0 (OCoLC)fst01082892 |
| 650 | 7 |
▼a Social media.
▼2 fast
▼0 (OCoLC)fst01741098 |
| 655 | 4 |
▼a Electronic books. |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1494511 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4831198 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1494511 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis36602825 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13907793 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b KRDHU |