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▼a 979118148 |
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▼a 658.3008
▼2 23 |
| 100 | 1 |
▼a Wasser, Nikolaus,
▼e author. |
| 245 | 14 |
▼a The promise of diversity :
▼b how Brazilian brand capitalism affects precarious identities and work/
▼c Nicolas Wasser. |
| 260 | |
▼a Bielefeld:
▼b Transcipt Verlag,
▼c 2017. |
| 300 | |
▼a 1 online resource (296 pages):
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 1 |
▼a Postcolonial Studies;
▼v v. 29 |
| 504 | |
▼a Includes bibliographical references (pages 277-296). |
| 505 | 0 |
▼a Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot. |
| 505 | 8 |
▼a 2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand. |
| 505 | 8 |
▼a 2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand. |
| 505 | 8 |
▼a 2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management. |
| 505 | 8 |
▼a 2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers. |
| 505 | 8 |
▼a 3.2.3 The artistic improvisers. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Sexual division of labor
▼z Brazil. |
| 650 | 0 |
▼a Gender identity in the workplace
▼z Brazil. |
| 650 | 0 |
▼a Diversity in the workplace
▼z Brazil. |
| 650 | 0 |
▼a Brand name products
▼x Social aspects
▼z Brazil. |
| 650 | 0 |
▼a Capitalism
▼x Social aspects
▼z Brazil. |
| 650 | 0 |
▼a Ethnicity
▼z Brazil. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Brand name products
▼x Social aspects.
▼2 fast
▼0 (OCoLC)fst00837903 |
| 650 | 7 |
▼a Capitalism
▼x Social aspects.
▼2 fast
▼0 (OCoLC)fst00846453 |
| 650 | 7 |
▼a Diversity in the workplace.
▼2 fast
▼0 (OCoLC)fst00895719 |
| 650 | 7 |
▼a Ethnicity.
▼2 fast
▼0 (OCoLC)fst00916034 |
| 650 | 7 |
▼a Gender identity in the workplace.
▼2 fast
▼0 (OCoLC)fst01737867 |
| 650 | 7 |
▼a Sexual division of labor.
▼2 fast
▼0 (OCoLC)fst01114830 |
| 651 | 7 |
▼a Brazil.
▼2 fast
▼0 (OCoLC)fst01206830 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Wasser, Nicolas.
▼t Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work.
▼d Bielefeld : Transcipt Verlag, ?017
▼z 9783837637540
▼w (OCoLC)978711733 |
| 830 | 0 |
▼a Postcolonial studies ;
▼v Bd. 29. |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1471837 |
| 938 | |
▼a Baker and Taylor
▼b BTCP
▼n BK0020806213 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4819196 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1471837 |
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▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37322775 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
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