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| 007 | | cr |n||||||||| |
| 008 | | 170510s2018 pau ob 001 0 eng d |
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▼a 9781522526988
▼q (electronic bk.) |
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▼a 1522526986
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▼2 bisacsh |
| 082 | 04 |
▼a 746.9/20688
▼2 23 |
| 245 | 00 |
▼a Digital marketing strategies for fashion and luxury brands/
▼c Wilson Ozuem and Yllka Azemi, editors. |
| 260 | |
▼a Hershey, PA:
▼b Business Science Reference,
▼c [2018]. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
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| 338 | |
▼a online resource
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▼2 rdacarrier |
| 490 | 1 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
▼c Provided by publisher. |
| 590 | |
▼a Master record variable field(s) change: 082 |
| 650 | 0 |
▼a Fashion merchandising. |
| 650 | 0 |
▼a Luxuries
▼x Internet marketing. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 7 |
▼a DESIGN
▼x Textile & Costume.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Ozuem, Wilson,
▼d 1974-, |
| 700 | 1 |
▼a Azemi, Yllka,
▼d 1988-, |
| 776 | 08 |
▼i Print version:
▼t Digital marketing strategies for fashion and luxury brands.
▼d Hershey, PA : Business Science Reference, [2018]
▼z 9781522526971
▼z 1522526978
▼w (DLC) 2017008336
▼w (OCoLC)985077711 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://libproxy.dhu.ac.kr/_Lib_Proxy_Url/http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1621732 |
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▼a HD9940.A2D54 2018. |
| 938 | |
▼a EBSCOhost
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▼n 1621732 |
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▼a ***1012033 |
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