| LDR | | 02871cam a2200493Ii 4500 |
| 001 | | 000000411585 |
| 005 | | 20190131142355 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 160324s2016 cau ob 001 0 eng d |
| 020 | |
▼a 9781440848605
▼q electronic bk. |
| 020 | |
▼a 1440848602
▼q electronic bk. |
| 020 | |
▼z 9781440848599 |
| 020 | |
▼z 1440848599 |
| 035 | |
▼a 1204381
▼b (N$T) |
| 035 | |
▼a (OCoLC)945552916 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d N$T
▼d 247004 |
| 043 | |
▼a n-us--- |
| 050 | 4 |
▼a JA85.2.U6
▼b W75 2016eb |
| 072 | 7 |
▼a HIS
▼x 036010
▼2 bisacsh |
| 082 | 04 |
▼a 973.93092/52
▼2 23 |
| 100 | 1 |
▼a Wright, Lauren A.,
▼e author. |
| 245 | 10 |
▼a On behalf of the president :
▼b presidential spouses and White House communications strategy today/
▼c Lauren A. Wright. |
| 260 | |
▼a Santa Barbara, California:
▼b Praeger,
▼c [2016]. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016. |
| 520 | |
▼a "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"--
▼c Provided by publisher. |
| 588 | 0 |
▼a Description based on online resource; title from PDF title page (EBSCO, viewed March 24, 2016). |
| 600 | 10 |
▼a Clinton, Hillary Rodham. |
| 600 | 10 |
▼a Bush, Laura Welch,
▼d 1946- |
| 600 | 10 |
▼a Obama, Michelle,
▼d 1964- |
| 650 | 0 |
▼a Communication in politics
▼z United States. |
| 650 | 0 |
▼a Presidents' spouses
▼x Political activity
▼z United States. |
| 650 | 7 |
▼a HISTORY / United States / State & Local / General
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://libproxy.dhu.ac.kr/_Lib_Proxy_Url/http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1204381 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1204381 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b N$T |