| LDR | | 02927nam a2200565Ki 4500 |
| 001 | | 000000411872 |
| 005 | | 20190131142658 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 170421s2017 maua ob 001 0 eng d |
| 020 | |
▼a 9780262340427
▼q (electronic bk.) |
| 020 | |
▼a 0262340429
▼q (electronic bk.) |
| 020 | |
▼z 9780262036276 |
| 020 | |
▼z 0262036274 |
| 035 | |
▼a 1506497
▼b (N$T) |
| 035 | |
▼a (OCoLC)983465987 |
| 040 | |
▼a N$T
▼b eng
▼e rda
▼e pn
▼c N$T
▼d 247004 |
| 050 | 4 |
▼a HF5548.34
▼b .G46 2017eb |
| 072 | 7 |
▼a BUS
▼x 073000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 058000
▼2 bisacsh |
| 082 | 04 |
▼a 381/.142
▼2 23 |
| 100 | 1 |
▼a Ghose, Anindya,
▼e author. |
| 245 | 10 |
▼a Tap :
▼b unlocking the mobile economy/
▼c Anindya Ghose. |
| 260 | |
▼a Cambridge, Massachusetts ; London, England:
▼b The MIT Press,
▼c [2017]. |
| 300 | |
▼a 1 online resource (ix, 230 pages):
▼b illustrations. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. |
| 588 | 0 |
▼a Print version record. |
| 650 | 0 |
▼a Mobile commerce. |
| 650 | 0 |
▼a Cell phone advertising. |
| 650 | 0 |
▼a Consumer behavior. |
| 650 | 0 |
▼a World Wide Web
▼x Security measures. |
| 650 | 7 |
▼a Cell phone advertising.
▼2 fast
▼0 (OCoLC)fst01746094 |
| 650 | 7 |
▼a Consumer behavior.
▼2 fast
▼0 (OCoLC)fst00876238 |
| 650 | 7 |
▼a Mobile commerce.
▼2 fast
▼0 (OCoLC)fst01024206 |
| 650 | 7 |
▼a World Wide Web
▼x Security measures.
▼2 fast
▼0 (OCoLC)fst01181329 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Commerce
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Marketing / General
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Sales & Selling / General
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Ghose, Anindya.
▼t Tap.
▼d Cambridge, Massachusetts ; London, England : The MIT Press, [2017]
▼z 9780262036276
▼w (DLC) 2016043788
▼w (OCoLC)958796572 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://libproxy.dhu.ac.kr/_Lib_Proxy_Url/http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1506497 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1506497 |
| 990 | |
▼a ***1012033 |
| 994 | |
▼a 92
▼b N$T |