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| 005 | | 20190131142706 |
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| 008 | | 170727s2017 nju ob 001 0 eng d |
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▼a 9781400888641
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▼z 0691175373
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▼a 1510380
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▼a Neeley, Tsedal,
▼e author. |
| 245 | 14 |
▼a The language of global success :
▼b how a common tongue transforms multinational organizations/
▼c Tsedal Neeley. |
| 260 | |
▼a Princeton, New Jersey:
▼b Princeton University Press,
▼c [2017]. |
| 300 | |
▼a 1 online resource (vii, 188 pages). |
| 336 | |
▼a text
▼b txt
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▼a computer
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▼a online resource
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▼a Includes bibliographical references (pages 173-184) and index. |
| 505 | 0 |
▼a The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees. |
| 520 | |
▼a "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers. |
| 588 | 0 |
▼a Online resource; title from digital title page (ProQuest Ebook Central, viewed October 2, 2017). |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a International business enterprises. |
| 650 | 0 |
▼a Organizational behavior. |
| 650 | 0 |
▼a Business and politics. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industries / General
▼2 bisacsh |
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▼a Business and politics.
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▼a International business enterprises.
▼2 fast
▼0 (OCoLC)fst00976774 |
| 650 | 7 |
▼a Organizational behavior.
▼2 fast
▼0 (OCoLC)fst01047801 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Neeley, Tsedal.
▼t Language of global success.
▼d Princeton, New Jersey : Princeton University Press, [2017]
▼z 9780691175379
▼w (OCoLC)1001809599
▼w (DLC) 2017944328 |
| 856 | 40 |
▼3 EBSCOhost
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▼a ProQuest MyiLibrary Digital eBook Collection
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▼n 1510380 |
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