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▼a Dowling, Grahame R.
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▼a Winning the reputation game :
▼b Creating stakeholder value and competitive advantage/
▼c Grahame R. Dowling. |
| 260 | |
▼a Cambridge, Massachusetts:
▼b The MIT Press,
▼c [2016]. |
| 300 | |
▼a 1 online resource (xi, 261 pages):
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▼a Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage. |
| 504 | |
▼a Includes bibliographical references and index. |
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▼a Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index. |
| 520 | |
▼a Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. |
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▼a Print version record. |
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▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
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▼a Corporate image. |
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▼a Social responsibility of business. |
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▼a Organizational effectiveness. |
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▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
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▼a BUSINESS & ECONOMICS
▼x Business Ethics.
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▼a Corporate image.
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▼i Print version:
▼a Dowling, Grahame R. (Grahame Robert).
▼t Winning the reputation game.
▼d Cambridge, Massachusetts : The MIT Press, [2016]
▼z 9780262034463
▼w (DLC) 2015039867
▼w (OCoLC)940455134 |
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