| LDR | | 02269nam u200409 4500 |
| 001 | | 000000419444 |
| 005 | | 20190215163700 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438359871 |
| 035 | |
▼a (MiAaPQ)AAI10839992 |
| 035 | |
▼a (MiAaPQ)indiana:15332 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 330 |
| 100 | 1 |
▼a Liu, Yu-Hsin. |
| 245 | 10 |
▼a Essays on the Economics of Digitization. |
| 260 | |
▼a [S.l.]:
▼b Indiana University.,
▼c 2018. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2018. |
| 300 | |
▼a 124 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
| 500 | |
▼a Adviser: Jeffrey Prince. |
| 502 | 1 |
▼a Thesis (Ph.D.)--Indiana University, 2018. |
| 520 | |
▼a The digitized economy has changed consumer behavior, firm strategy, government regulation, and research methodology. The created opportunities as well as disruptions move the globe towards a more intellectual yet less predictable future. My pros |
| 520 | |
▼a Chapter 1 examines the trade-off between online advertising eeffectiveness and (do-not- track) privacy regulation. Recent literature on ad-financed business model predicts that consumers who patronize multiple platforms have less per-impression |
| 520 | |
▼a Chapter 2 measures households' willingness-to-pay (WTP) for changes in key home broadband Internet connection features by conducting a discrete choice experiment with online surveying 1.5k nationwide households. We then employ mixed logit model |
| 520 | |
▼a Chapter 3 generalizes the structure of network effects that is the defining feature of platforms. By adapting graph theory and the micro-foundation from Ballester et al. (2006), I discuss the monetization strategy for platforms that confront the |
| 590 | |
▼a School code: 0093. |
| 650 | 4 |
▼a Economics. |
| 690 | |
▼a 0501 |
| 710 | 20 |
▼a Indiana University.
▼b Business. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0093 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999704
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a ***1012033 |