| LDR | | 02892nam u200481 4500 |
| 001 | | 000000419501 |
| 005 | | 20190215163727 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438200975 |
| 035 | |
▼a (MiAaPQ)AAI10840922 |
| 035 | |
▼a (MiAaPQ)wisc:15530 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 371 |
| 100 | 1 |
▼a Chung, Jerome Hsingwen. |
| 245 | 10 |
▼a Taiwanese Perceptions and Attitudes of Brand Name and Generic Medications. |
| 260 | |
▼a [S.l.]:
▼b The University of Wisconsin - Madison.,
▼c 2018. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2018. |
| 300 | |
▼a 192 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: B. |
| 500 | |
▼a Adviser: David H. Kreling. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2018. |
| 520 | |
▼a Goal: The overall goal of the study was to explore consumer perceptions and attitudes about brand name drugs and generic drugs in Taiwan. Bivariate associations were investigated among perceptions, attitudes, anticipated actions (thoughts), know |
| 520 | |
▼a Methods: The sampling frame was three hospitals in Taiwan: Tri-Service General Hospital (TSGH) |
| 520 | |
▼a Results: Data collection between March 19th and April 12th 2018 achieved 517 questionnaires for analysis (TSGH = 200, CMUH = 203, CYH = 114). Only about 40 percent of the hospital patients contacted to participate reported that they had heard of |
| 520 | |
▼a For perceived effectiveness, about 40 to 60 percent of respondents associated the effectiveness features or characteristics with brand name drugs and less than 10% associated those characteristics with generic drugs. For perceived quality, respo |
| 520 | |
▼a In the bivariate analyses, perceptions and attitudes were significantly associated in expected directions, higher perceptions for effectiveness for brand name drugs matched higher perceptions for quality and positive attitudes toward brand name |
| 520 | |
▼a Conclusion: A considerable proportion of Taiwanese consumer respondents had positive perceptions of effectiveness and quality, plus attitudes toward brand name drugs and these perceptions and attitudes were also associated with corresponding ant |
| 590 | |
▼a School code: 0262. |
| 650 | 4 |
▼a Behavioral psychology. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Asian studies. |
| 690 | |
▼a 0384 |
| 690 | |
▼a 0338 |
| 690 | |
▼a 0342 |
| 710 | 20 |
▼a The University of Wisconsin - Madison.
▼b Social and Administrative Sciences in Pharmacy. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-12B(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0262 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999760
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a ***1012033 |