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020 ▼a 9780438002449
035 ▼a (MiAaPQ)AAI10787495
035 ▼a (MiAaPQ)clemson:14708
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 247004
0820 ▼a 659
1001 ▼a Rice, Julie Christine.
24512 ▼a A Practical Guide to Eye Tracking Using Qualitative and Quantitative Means.
260 ▼a [S.l.]: ▼b Clemson University., ▼c 2018.
260 1 ▼a Ann Arbor: ▼b ProQuest Dissertations & Theses, ▼c 2018.
300 ▼a 475 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
500 ▼a Adviser: Rupert A. Hurley.
5021 ▼a Thesis (Ph.D.)--Clemson University, 2018.
520 ▼a This research sought to define how typical eye tracking studies are executed and improve the process with qualitative and quantitative methods. Eye tracking is a tool to collect and analyze the behavioral biometrics of consumers. Eye tracking ca
520 ▼a In conjunction with this largely quantitative study, two research projects were completed in order to help answer questions that eye tracking cannot answer alone. A study using a mixed methods approach to eye tracking by implementing surveys and
590 ▼a School code: 0050.
650 4 ▼a Packaging.
650 4 ▼a Food science.
690 ▼a 0549
690 ▼a 0359
71020 ▼a Clemson University. ▼b Agricultural, Forest, & Environmental Sciences.
7730 ▼t Dissertation Abstracts International ▼g 79-10B(E).
773 ▼t Dissertation Abstract International
790 ▼a 0050
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997400 ▼n KERIS ▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다.
980 ▼a 201812 ▼f 2019
990 ▼a ***1012033