| LDR | | 02580nam u200421 4500 |
| 001 | | 000000421579 |
| 005 | | 20190215165429 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438088412 |
| 035 | |
▼a (MiAaPQ)AAI10816651 |
| 035 | |
▼a (MiAaPQ)uchicago:14389 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Shaddy, Franklin. |
| 245 | 10 |
▼a Greater than the Sum of the Parts: How Bundling Creates Value. |
| 260 | |
▼a [S.l.]:
▼b The University of Chicago.,
▼c 2018. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2018. |
| 300 | |
▼a 128 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A. |
| 500 | |
▼a Adviser: Ayelet Fishbach. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The University of Chicago, 2018. |
| 520 | |
▼a In my dissertation research, I explore the psychology of bundling. Bundling is defined as the sale of two or more separate products (i.e., goods or services) in a single package, for a single price. Bundles are typically sold at a discount (rela |
| 520 | |
▼a But this literature overlooks how bundling itself might provide utility to consumers beyond just discounts. My dissertation fills this void by suggesting that when multiple products and services are combined and offered as a single unit, consume |
| 520 | |
▼a In Chapter 1, I examine how combining products into bundles affects valuation. In particular, I demonstrate a novel asymmetric effect: Consumers demand more compensation for and experience greater dissatisfaction from the loss of items from bund |
| 520 | |
▼a In Chapter 2, I examine whether people prefer combining events with close others through timing. Specifically, I explore the preference for simultaneity, which I define as the preference for events that happen to the self and to close others to |
| 520 | |
▼a Finally, in Chapter 3, I propose that bundles can potentially connect people. My theory of the psychology of bundling argues that people form gestalt impressions of bundles. Consequently, the components of bundles are be perceived as fundamental |
| 590 | |
▼a School code: 0330. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The University of Chicago.
▼b Business. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-11A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0330 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14998273
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a ***1012033 |