| LDR | | 02241nam u200445 4500 |
| 001 | | 000000421862 |
| 005 | | 20190215165650 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438306172 |
| 035 | |
▼a (MiAaPQ)AAI10749647 |
| 035 | |
▼a (MiAaPQ)fsu:14384 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 350 |
| 100 | 1 |
▼a Thomas, M. Blair. |
| 245 | 14 |
▼a The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida. |
| 260 | |
▼a [S.l.]:
▼b The Florida State University.,
▼c 2018. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2018. |
| 300 | |
▼a 148 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
| 500 | |
▼a Advisers: Frances S. Berry |
| 502 | 1 |
▼a Thesis (Ph.D.)--The Florida State University, 2018. |
| 520 | |
▼a Throughout the course of this decade, the Sunshine State has emerged as one of America's fastest growing states. As cities compete for opportunities to expand their tax base and achieve other municipally-centered goals, cities are faced with the |
| 520 | |
▼a There is little that is known about the utilization of marketing and branding from the administrative local practitioner point-of-view from an American perspective. While it is understood that many cities engage in marketing and branding related |
| 520 | |
▼a Utilizing surveys and interviews from cities across Florida, this dissertation provides a better understanding of how public administrators view marketing, branding, social marketing through a strategic management lens and discovers the degree t |
| 590 | |
▼a School code: 0071. |
| 650 | 4 |
▼a Public administration. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Management. |
| 690 | |
▼a 0617 |
| 690 | |
▼a 0338 |
| 690 | |
▼a 0454 |
| 710 | 20 |
▼a The Florida State University.
▼b Public Administration. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0071 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997053
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a ***1012033 |