| LDR | | 02020nam u200397 4500 |
| 001 | | 000000422351 |
| 005 | | 20190215170045 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438094284 |
| 035 | |
▼a (MiAaPQ)AAI10828310 |
| 035 | |
▼a (MiAaPQ)indiana:15272 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Han, Yoonju. |
| 245 | 10 |
▼a Essays on Dynamics of Consumers' In-store Shopping Behavior. |
| 260 | |
▼a [S.l.]:
▼b Indiana University.,
▼c 2018. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2018. |
| 300 | |
▼a 119 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A. |
| 500 | |
▼a Adviser: Shibo Li. |
| 502 | 1 |
▼a Thesis (Ph.D.)--Indiana University, 2018. |
| 520 | |
▼a While making a shopping trip within a store, consumers are exposed to a number of stimuli, such as product displays and price promotions. The impacts from such stimuli towards shoppers' behavior such as attention, engagement, and purchase are no |
| 520 | |
▼a In the first essay, I focus on in-store displays and propose that purchase behavior depends on the consumers' unobserved information states. Research on in-store shopping behavior assumes that consumers have full information about marketing stim |
| 520 | |
▼a In the second essay, I investigate consumers' purchase-related behavior at the checkout counter. The checkout area of a supermarket sells a large assortment of products, and is one of the most productive areas of the store. Prior research on ret |
| 590 | |
▼a School code: 0093. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a Indiana University.
▼b Business. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-11A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0093 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999149
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a ***1012033 |