LDR | | 01746nam u200361 4500 |
001 | | 000000422543 |
005 | | 20190215170218 |
008 | | 181129s2016 |||||||||||||||||c||eng d |
020 | |
▼a 9780438135796 |
035 | |
▼a (MiAaPQ)AAI10903754 |
040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
082 | 0 |
▼a 658 |
100 | 1 |
▼a Shi, Huanhuan. |
245 | 10 |
▼a Essays on Causal Analysis of Strategic Marketing Decisions. |
260 | |
▼a [S.l.]:
▼b The Pennsylvania State University.,
▼c 2016. |
260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2016. |
300 | |
▼a 116 p. |
500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A. |
502 | 1 |
▼a Thesis (Ph.D.)--The Pennsylvania State University, 2016. |
520 | |
▼a In this dissertation, I seek to contribute to marketing literature by revealing new insights in two substantive domains, advertising spending disclosure and customer assignment strategies. This dissertation consists of a brief introduction and t |
520 | |
▼a In the first essay, I investigate whether a firm's advertising spending disclosure decision depends on the disclosure decisions of competing peer firms. I exploit a 1994 reporting rule that made advertising spending disclosures voluntary in the |
590 | |
▼a School code: 0176. |
650 | 4 |
▼a Marketing. |
690 | |
▼a 0338 |
710 | 20 |
▼a The Pennsylvania State University.
▼b Business Administration. |
773 | 0 |
▼t Dissertation Abstracts International
▼g 79-12A(E). |
773 | |
▼t Dissertation Abstract International |
790 | |
▼a 0176 |
791 | |
▼a Ph.D. |
792 | |
▼a 2016 |
793 | |
▼a English |
856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15000719
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
980 | |
▼a 201812
▼f 2019 |
990 | |
▼a ***1012033 |