LDR | | 01618nam u200397 4500 |
001 | | 000000422618 |
005 | | 20190215170254 |
008 | | 181129s2016 |||||||||||||||||c||eng d |
020 | |
▼a 9780438310094 |
035 | |
▼a (MiAaPQ)AAI10970768 |
035 | |
▼a (MiAaPQ)OhioLINK:osu1462959384 |
040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
082 | 0 |
▼a 658 |
100 | 1 |
▼a Summers, Christopher A. |
245 | 10 |
▼a Behaviorally Targeted Ads as Implied Social Labels. |
260 | |
▼a [S.l.]:
▼b The Ohio State University.,
▼c 2016. |
260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2016. |
300 | |
▼a 115 p. |
500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
500 | |
▼a Adviser: Rebecca Walker Reczek. |
502 | 1 |
▼a Thesis (Ph.D.)--The Ohio State University, 2016. |
520 | |
▼a "Behavioral targeting" is an Internet-based targeting strategy that delivers digital ads to individuals based on their online behavior (e.g., search, shopping). This dissertation explores the unique ways in which consumers respond to ads using t |
590 | |
▼a School code: 0168. |
650 | 4 |
▼a Marketing. |
650 | 4 |
▼a Business administration. |
690 | |
▼a 0338 |
690 | |
▼a 0310 |
710 | 20 |
▼a The Ohio State University.
▼b Business Administration. |
773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
773 | |
▼t Dissertation Abstract International |
790 | |
▼a 0168 |
791 | |
▼a Ph.D. |
792 | |
▼a 2016 |
793 | |
▼a English |
856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15001357
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
980 | |
▼a 201812
▼f 2019 |
990 | |
▼a ***1012033 |