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020 ▼a 9781522549857 ▼q (electronic bk.)
020 ▼a 1522549854 ▼q (electronic bk.)
020 ▼z 9781522549840 ▼q hardcover
0247 ▼a 10.4018/978-1-5225-4984-0 ▼2 doi
035 ▼a 1684130 ▼b (N$T)
035 ▼a (OCoLC)1018301022
040 ▼a IGIGL ▼b eng ▼e rda ▼c IGIGL ▼d OCLCO ▼d N$T ▼d 247004
050 4 ▼a HF5415.525 ▼b .P433 2018e
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/342 ▼2 23
1001 ▼a Pedeliento, Giuseppe, ▼d 1984- ▼e author.
24510 ▼a Analyzing attachment and consumers' emotions : ▼b emerging research and opportunities/ ▼c by Giuseppe Pedeliento. ▼h [electronic resource].
260 1 ▼a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): ▼b IGI Global, ▼c [2018].
300 ▼a 1 online resource (14 PDFs (xix, 308 pages)).
336 ▼a text ▼2 rdacontent
337 ▼a electronic ▼2 isbdmedia
338 ▼a online resource ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
5203 ▼a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- ▼c Provided by publisher.
588 ▼a Description based on title screen (IGI Global, viewed 01/06/2018).
590 ▼a Added to collection customer.56279.3 - Master record variable field(s) change: 072
650 0 ▼a Customer loyalty.
650 0 ▼a Branding (Marketing)
650 0 ▼a Customer relations.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 4 ▼a Electronic books.
7102 ▼a IGI Global, ▼e publisher.
77608 ▼i Print version: ▼z 1522549846 ▼z 9781522549840 ▼w (DLC) 2017033734
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1684130
938 ▼a IGI Global ▼b IGIG ▼n 00185745
938 ▼a EBSCOhost ▼b EBSC ▼n 1684130
990 ▼a ***1008102
991 ▼a E-BOOK
994 ▼a 92 ▼b N$T