| LDR | | 00000nam u2200205 4500 |
| 001 | | 000000431603 |
| 005 | | 20200224103210 |
| 008 | | 200131s2017 ||||||||||||||||| ||eng d |
| 020 | |
▼a 9781392335079 |
| 035 | |
▼a (MiAaPQ)AAI13918102 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Cheng, Andong. |
| 245 | 14 |
▼a The Picky Consumer. |
| 260 | |
▼a [S.l.]:
▼b The Pennsylvania State University.,
▼c 2017. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2017. |
| 300 | |
▼a 143 p. |
| 500 | |
▼a Source: Dissertations Abstracts International, Volume: 81-01, Section: A. |
| 500 | |
▼a Publisher info.: Dissertation/Thesis. |
| 500 | |
▼a Advisor: Meloy, Margaret G. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The Pennsylvania State University, 2017. |
| 520 | |
▼a We live in an age of a "picky pandemic." Consumers are now more demanding of products, services, and brands than ever before. Reports indicate that while global consumers have more disposable income and are generally more willing to spend money than ever before, many consumers feel as if there are not enough choices that fit their exact preferences (Hendriksz 2016). The state of consumer pickiness is becoming a relevant topic to marketers and consumer researchers |
| 590 | |
▼a School code: 0176. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The Pennsylvania State University.
▼b Business Administration. |
| 773 | 0 |
▼t Dissertations Abstracts International
▼g 81-01A. |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0176 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2017 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15492674
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 202002
▼f 2020 |
| 990 | |
▼a ***1008102 |
| 991 | |
▼a E-BOOK |