| LDR | | 00000nam u2200205 4500 |
| 001 | | 000000431765 |
| 005 | | 20200224104909 |
| 008 | | 200131s2019 ||||||||||||||||| ||eng d |
| 020 | |
▼a 9781085619110 |
| 035 | |
▼a (MiAaPQ)AAI13901059 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Ruan, Bowen. |
| 245 | 10 |
▼a Beyond the Desired End-state: The Pursuit of Mere Completion. |
| 260 | |
▼a [S.l.]:
▼b The University of Wisconsin - Madison.,
▼c 2019. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2019. |
| 300 | |
▼a 102 p. |
| 500 | |
▼a Source: Dissertations Abstracts International, Volume: 81-03, Section: A. |
| 500 | |
▼a Advisor: Tanner, Robin J. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019. |
| 506 | |
▼a This item must not be sold to any third party vendors. |
| 506 | |
▼a This item must not be added to any third party search indexes. |
| 520 | |
▼a The majority of research on goal pursuit suggests that the motivation to pursue a goal stems from the desirability of its end-state. My dissertation investigates an alternative source of motivation: a motivation for mere completion. I show that such a motivation can lead to the one-away effect that people counter-normatively value something nearly complete (e.g., a loyalty card with all but one stamp) more than something complete (a loyalty card with all stamps). This is because when something is nearly complete, people anticipate the utility of mere completion and factor it into their valuation of the object |
| 590 | |
▼a School code: 0262. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The University of Wisconsin - Madison.
▼b Business. |
| 773 | 0 |
▼t Dissertations Abstracts International
▼g 81-03A. |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0262 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2019 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15492268
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 202002
▼f 2020 |
| 990 | |
▼a ***1008102 |
| 991 | |
▼a E-BOOK |